Tuesday, December 15, 2009

MARKETABILITY!!! (GET SOME)

IMAGINE THIS:

You've climbed a mountain, you're looking down after all the hard work you've put into training for this moment. You did the full climb! You look around at the wide expanse of a view; it's breath-taking - literally. By chance, you happen to see the original place where you began your ascent. After a few short moment, your gaze turns to the left of the horizon towards a larger mountain in the distance. You sent a goal to find out the name & height above sea level it stands at for a future climb.


Based on the experience you used to get atop the first one, you can choose what mountain to climb to next...


THE MUSIC INDUSTRY, IS VERY MUCH LIKE CLIMBING. EACH MOUNTAIN WILL SERVE AS MOMENTUM TOWARD YOUR PERSONAL SUCCESS.

See, in the music industry, it's about mastering & redefining your art. You HAVE to have an unusually alluring yet different voice - a front man that doesn't look like a bum and can dress himself (without all the drug problems) - (yep, Beer is a drug too) is a must, not a maybe.

Your drummer has to have the timing of a Rolex & the syncopation of a full pit orchestra! He needs to not have a big head & try to throw a drum fill in every chance he gets. Some of the most respected & listened-to albums of all time have had basic beats. This orchestrated, epic sound I'm referring to can be best understood by thinking about the depth and change-ups in a song like Queen's "Bohemian Rhapsody". Think of songs like Edgar Winter's "Frankenstein"!!! This is the stuff that hits are made of - rhythm is an integral part of creating lasting legendary melodies and riffs!!!!!

Bass and Drums needs to be spot on together, working as one unit.

All guitars need to know their parts as well as each others should someone break a string or have to cover b/c of technical difficulties.

And finally, the whole band has to transition well as one sound!!!!!!!


for gigs: ANY ONE THING THAT IS OFF, AND THE BAND LOSES CREDIBILITY IN SOME AREA WHERE THEY WOULD'VE EARNED A CALL BACK, A SPOT AS THE LOCAL HOUSE BAND, A HEADLINING GIG, A SOUNDTRACK FOR THE NEXT BLOCKBUSTER, etc.
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THINK ABOUT THE POSSIBILITIES:


Sponsorships from companies (if you're touring extensively), a deal to be a venue’s house band, endorsing select clothing lines, even having other people’s product or services on your touring van/vehicle (seeing as you’ll be on the road more than their own vehicle that has a dinky little old 1x3 foot magnetic ad), you could also get people to get a “wrap” on their car to support you, even a t-shirt with a funny or serious musical cause message would be fun and cool to have someone promote you with.

The music industry is a funny funny world. There are so many levels and facets of interaction. The blood that flows through each day while music is the sound and drive for millions of people around the globe. Others don't even have to understand the lyrics to get hooked. It’s the best addiction one can have, I think; a true genuine love for music. All music.

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